Today's car buyers are different. They're better informed, more price-conscious and have less time to shop. So they prefer dealerships they trust and sales people who treat them in a straightforward, no-nonsense manner.

That's why many enlightened dealerships have adopted negotiation-free sales (NFS) policies, or offer fair prices right up front.

But many dealers aren't sure how to communicate their sales policies in a way that assures prospects they will get what they want most; "a good deal."